Attracting customers to your store is one of the most important aspects of running a business. You can do this by using a variety of techniques, such as advertising, social media marketing, and more.
Advertising has a variety of techniques that can be used to get a message out to the public. These methods range from writing an ad, which includes a catchy slogan and an interesting image, to advertising outside of a store, such as on the side of a bus.
​
There are a number of different strategies that can be used for social media marketing. The right strategy will depend on the goals and objectives of your company, as well as what type of company it is. There are a few general approaches to social media marketing which include:

• Social Media Ads
• Contest
• Polls
• Content Production etc.

These are only a few general approaches to social media marketing which include community building, content marketing and engagement.

Engagement marketing is a new way to grow your business. It focuses on creating and nurturing relationships with customers and potential customers. Engagement marketing provides a platform for entrepreneurs to share their stories and connect with people in emotionally meaningful ways.

One way to attract more customers is by using local marketing. This involves promoting your business locally by partnering with other businesses in your area or hosting events that will draw people in from the area.
One of the best ways to get people in your area is to host events that will draw them in. You can hold fundraising events for charity, or more personalized events like a block party or barbeque for the neighborhood. One of the most popular types of events are food truck rallies.

Another great strategy to use to grow your local business is to issue press releases about milestones in the company. Press releases will alert your local media about what you have going on.

Press releases are a powerful way of getting information out to the media on your behalf. These releases are customized announcements, so they are more attractive to journalists than automated spam. A press release on your event, product launch, or new hire will get picked up by local media sources, which will drive traffic to your website and help you build name recognition in the community.

I hope this article will help you continue to grow local.

Until Next Time
Make It A Great Day
Audrey

Many of you who are reading this article are solopreneurs. Being a solopreneur can not only be lonely, it can also be difficult to grow because you are the one doing everything.

I'm a solopreneur, but I do have help. I have a producer that book the guest for my show and this is a huge help for me. But I realized that I need even more help, so I was in a meeting today with another podcaster and we were discussing how we could collaborate. We came up with some really good ideas. What also came out of that meeting is an administrative assistant who will handle all of the administration tasks that neither he nor I have the time to do. This will be a huge help for the growth of both our businesses. So if you can't afford to bring on a team you should ask yourself who can I collaborate with.

This is not my first time collaborating. I just finished up a great collaborative venture that helped me to pull through financially in my business when many other businesses were closing their doors. This was a 6 month partnership that worked out wonderfully for all involved. I had no idea that Covid-19 would stop us dead in our tracks but it did, but because of the collaborative partnership my business did not miss a beat. Well outside of the fact that I had to close down The Noise Factory which I had just opened and may some day open again when the demand for podcast production calls for it.

Here are the 5 things that are crucial to the success of any collaboration:

• Trust
• Respect
• Willingness To Compromise
• Empowerment
• Effective Communication

You want to make sure that you collaborate with someone who will bring something to the table and you need to be bringing something to the table as well.

I hope you found this article helpful.

Until Next Time
Make It A Great Day!
Audrey