This article is for you if you are a new business coach who is stuck and confused about how to market your business. As a new business coach, what type of client would you say you're best for? What is it that sets you apart from other business coaches and why should you be hired over someone else?

The key to marketing your business is understanding who you are and the needs of your target audience and then figuring out what messages will resonate with them.

If you want your marketing campaign to resonate with your target audience, it's important to understand their needs and what messages will engage them. It's also a good idea to conduct some market research so you can better understand the wants and needs of your target audience. Conducting this research will help you in several ways, such as by giving you feedback on your product or service, identifying what features are most important to end users, or even preventing marketing disasters.

Local marketing is an excellent place to start when building your small business. Local marketing can provide you with a steady stream of new customers, increase your brand awareness in the community, and help you build customer loyalty. You can go deeper by focusing on hyperlocal marketing.

Focusing on hyperlocal marketing is one of the most promising strategies for small businesses. The internet has made it easier for every company to be accessible to potential customers, but there are some challenges that come with this. Some of the challenges that come with hyperlocal marketing are:

Hyperlocal marketing is a new breed of marketing where businesses try to go after customers within a certain radius. The main pros of this type of marketing are the ability to target your audience and the potential for higher ROI. The main cons are that it can be expensive and time consuming.

The best way to launch a local marketing campaign is to start with a plan and set goals. What do you want your campaign to accomplish? Do you want more clients, more leads, or more awareness? If so, create a plan and set goals for each goal.

I hope that this article help you get unstuck and provides you with some clarity about your marketing and how to grow your business.  If you are still stuck and need more help Click Here To Schedule A Clarity Session.

Until Next Time
Make It A Great Day!
Audrey

It's Talk Tech Tuesday!  In this episode of GMG I'm joined by Chris Hood, CEO of The Conversion Mill.  Today we're talking about how to leverage video SEO to help you grow your local business.  This continues are series on SEO.  I know that many of you want to grow your business into a global business, but why not start at the local level first.  

Chris shares with us some of the strategies you can use to help you make sure that your video ranks well in the search engines.  He also talks about whether you should self-host your video on your website or use a third party hosting company to host your video.

I hope you enjoy this episode and remember that Chris joins me the first Tuesday of each month to talk tech and to help your grow your local business.

​www.GoodMorningGwinnett.com  Today is Talk Tech Tuesday and I'm joined my co-host Chris Hood.  Last month we talked about how SEO could help you drive traffic to your site.  In this episode we will continue the conversation because SEO so important for us to rank in Google and other search engines.  The more we show up in the local search engines, the better our chances are of growing our business.  It's my goal to have Chris help us small business owners learn how to drive more local traffic to our business.  Chris is the "SEO Master" and he knows his stuff and is happy to share with you the things you can do to increase your traffic locally.  I know that we all want to build global brands, but why not start with the low hanging fruit which is hanging in your own backyard.

This episode focused on keywords.  A lot of times we here that we should be using targeted keywords, and many of us have know idea what keywords will help us move the needle on our website traffic.  Not only do not have an idea about our keyword, we should also be trying to rank for that keyword.  What the heck does that mean and how can we get started?  Well in this episode, Chris will breakdown exactly what a keyword is.  He will also talk about what keywords you should try to rank for and which ones you should stay away from.  He shares some of the tools that you can use to help you find keywords that going to help you in the search engines, so that your site gets more local traffic because of SEO.  

So get you a cup of sweet tea, a pen and pad and get ready to take notes, because this episode is filled with many value bombs as John Lee Dumas like to say.

Enjoy!
Until Next Time
Make It A Great Day!
Audrey Bell-Kearney, The Backyard Branding Fairy

Many of you who are reading this article are solopreneurs. Being a solopreneur can not only be lonely, it can also be difficult to grow because you are the one doing everything.

I'm a solopreneur, but I do have help. I have a producer that book the guest for my show and this is a huge help for me. But I realized that I need even more help, so I was in a meeting today with another podcaster and we were discussing how we could collaborate. We came up with some really good ideas. What also came out of that meeting is an administrative assistant who will handle all of the administration tasks that neither he nor I have the time to do. This will be a huge help for the growth of both our businesses. So if you can't afford to bring on a team you should ask yourself who can I collaborate with.

This is not my first time collaborating. I just finished up a great collaborative venture that helped me to pull through financially in my business when many other businesses were closing their doors. This was a 6 month partnership that worked out wonderfully for all involved. I had no idea that Covid-19 would stop us dead in our tracks but it did, but because of the collaborative partnership my business did not miss a beat. Well outside of the fact that I had to close down The Noise Factory which I had just opened and may some day open again when the demand for podcast production calls for it.

Here are the 5 things that are crucial to the success of any collaboration:

• Trust
• Respect
• Willingness To Compromise
• Empowerment
• Effective Communication

You want to make sure that you collaborate with someone who will bring something to the table and you need to be bringing something to the table as well.

I hope you found this article helpful.

Until Next Time
Make It A Great Day!
Audrey

Some business owners may think that writing an ebook is hard or that ebook marketing is dead. Well I want to assure that writing an ebook is not that hard and that ebook marketing is a live and a great way to create credibility for you and your business.

So let's talk about some ways to create an ebook. First thing you should know is that if you have any kind of skill set you can turn that into an ebook. I've written 7 books of which 4 of them are on Amazon as printed books and ebooks. I write about things that I know. When I write the first thing I do is create my book cover, because this leads me down the path of what I will put in the book. Now everyone has their own way of doing things. When it comes to writing books I need to see the end product first. Then I create an outline for what will go in the book. Almost all of my books are at least 75 pages. Which is great, because people are busy and don't want to read a 300 page book. I have a book right now that I believe is probably a great book, but it is over 300 pages I will probably never read it, because I don't have the time.

Another good thing about writing an ebook is that you can repurpose content that you already have and expand on it. You will probably have enough content for an ebook. I just recently launched my new podcast called Impact Marketing. I already know that this will be turned into a book, so I'm very intentional about the topics I share on the podcast. I make sure that the podcast is at least 10 minutes because every one minute in audio is about 130 written words, so 10 minutes of audio will be about 1,000 to 1,300 words. Most ebooks are about about 25 pages which is about 5,000 words. I know that I'm writing books, but I could easily break down my podcast into 3 or 4 episodes and turn those into ebooks. As I write this I just may do that. Anyway, once you've written your ebook announce it to the press and also share it on your social media. People still love to read and ebooks are a great source of not only education, but also entertainment. For some it's a way to relax. As a business owner ebooks are a great way for you to create credibility and exposure for your business.

Now if you still need more information about how to create an ebook, I know for a fact that there is a ton of information out there for you to study. If you can't find a resource to help you let me know and I will schedule a class on how to get it done.  In the meantime if you want to learn how to self-publish check out my book on self-publishing by Clicking Here.

I hope you found this article helpful.

Until Next Time
Make It A Great Day!
Audrey