Some business owners may think that writing an ebook is hard or that ebook marketing is dead. Well I want to assure that writing an ebook is not that hard and that ebook marketing is a live and a great way to create credibility for you and your business.
So let's talk about some ways to create an ebook. First thing you should know is that if you have any kind of skill set you can turn that into an ebook. I've written 7 books of which 4 of them are on Amazon as printed books and ebooks. I write about things that I know. When I write the first thing I do is create my book cover, because this leads me down the path of what I will put in the book. Now everyone has their own way of doing things. When it comes to writing books I need to see the end product first. Then I create an outline for what will go in the book. Almost all of my books are at least 75 pages. Which is great, because people are busy and don't want to read a 300 page book. I have a book right now that I believe is probably a great book, but it is over 300 pages I will probably never read it, because I don't have the time.
Another good thing about writing an ebook is that you can repurpose content that you already have and expand on it. You will probably have enough content for an ebook. I just recently launched my new podcast called Impact Marketing. I already know that this will be turned into a book, so I'm very intentional about the topics I share on the podcast. I make sure that the podcast is at least 10 minutes because every one minute in audio is about 130 written words, so 10 minutes of audio will be about 1,000 to 1,300 words. Most ebooks are about about 25 pages which is about 5,000 words. I know that I'm writing books, but I could easily break down my podcast into 3 or 4 episodes and turn those into ebooks. As I write this I just may do that. Anyway, once you've written your ebook announce it to the press and also share it on your social media. People still love to read and ebooks are a great source of not only education, but also entertainment. For some it's a way to relax. As a business owner ebooks are a great way for you to create credibility and exposure for your business.
Now if you still need more information about how to create an ebook, I know for a fact that there is a ton of information out there for you to study. If you can't find a resource to help you let me know and I will schedule a class on how to get it done. In the meantime if you want to learn how to self-publish check out my book on self-publishing by Clicking Here.
I hope you found this article helpful.
Until Next Time
Make It A Great Day!
Small businesses who are on a marketing budget can take a quick lesson from Taco Bell. There was a story today about Taco Bell creating at home taco kits that people can purchase that would feed 6 people for $25. Now here's where good marketing kicks in. Tomorrow is Cinco De Mayo which is also Taco Tuesday. I'm sure that the marketing team was sitting around when they realized that Cinco De Mayo actually fell on Taco Tuesday and viola' the Taco Kit was born.
Now you maybe saying what's so great about this. Well I liked the story, so did the other news outlet where I first heard about it and I'm sure that we're not the only ones that will be talking about this story, so Taco Bell marketing mission is complete. Free publicity for their at home Taco Kits.
Is there a holiday that you can get creative with and tie it in with your business? If so make sure to share your big marketing idea with the media. We are always looking for great stories to share with our readers, listeners and viewers.
Until Next Time
Make It Great Day!
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I was talking to my daughter on Friday about her new business that she has just launched. The name of the business is Crowns By Dolly. www.CrownsByDolly.com. My daughter calls herself a "Wigologist" which is someone who is an expert in wig making and wig fittings.
The black hair industry is on fire and I was telling her that she has to do something that would make her stand out in such a crowed space. For starters she already has a really cool company name and the title wigologist is great, but she needs a little something else. So I suggested that she gave a hair class on understanding the different types of hair that can and should be used when a woman wants to get a custom wig made. I'm not in the hair industry like most people and whenever I need to get something done to my hair the first person I call is my daughter to ask questions. I explained to her that most people don't know what hair they should be buying if they are planning on getting a custom wig done, and if she educated them about this she would surely gain some clients. Why? Because she is creating trust among her potential new clients and they want to make sure that when they are ready to get their wig done, that they are making the best possible choices for the hair that will be used to make their wig.
See what I've learned is that when you educate your potential customer you will convert some of them into paying customers. This has happen to me on so many occasions. I spoke at a conference last October and I walked away with 7 customers and a joint venture. I did a 30 minute talk at this event and it was powerful. I educated my audience about why they should have their own branded channels on Roku & Fire Stick and those who realized that they wanted to create more exposure for their business became my clients.
So what can you educate your potential client about? Instead of trying to sell them something I suggest that you educate them first and let your knowledge and expertise convert them into new paying customers.
I hope that this little tip help you move your business just a little bit further down the path to success.
Until Next Time
Make It A Great Day!
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