www.GoodMorningGwinnett.com Today is Talk Tech Tuesday and I'm joined my co-host Chris Hood. Last month we talked about how SEO could help you drive traffic to your site. In this episode we will continue the conversation because SEO so important for us to rank in Google and other search engines. The more we show up in the local search engines, the better our chances are of growing our business. It's my goal to have Chris help us small business owners learn how to drive more local traffic to our business. Chris is the "SEO Master" and he knows his stuff and is happy to share with you the things you can do to increase your traffic locally. I know that we all want to build global brands, but why not start with the low hanging fruit which is hanging in your own backyard.
This episode focused on keywords. A lot of times we here that we should be using targeted keywords, and many of us have know idea what keywords will help us move the needle on our website traffic. Not only do not have an idea about our keyword, we should also be trying to rank for that keyword. What the heck does that mean and how can we get started? Well in this episode, Chris will breakdown exactly what a keyword is. He will also talk about what keywords you should try to rank for and which ones you should stay away from. He shares some of the tools that you can use to help you find keywords that going to help you in the search engines, so that your site gets more local traffic because of SEO.
So get you a cup of sweet tea, a pen and pad and get ready to take notes, because this episode is filled with many value bombs as John Lee Dumas like to say.
Until Next Time
Make It A Great Day!
Audrey Bell-Kearney, The Backyard Branding Fairy
Some business owners may think that writing an ebook is hard or that ebook marketing is dead. Well I want to assure that writing an ebook is not that hard and that ebook marketing is a live and a great way to create credibility for you and your business.
So let's talk about some ways to create an ebook. First thing you should know is that if you have any kind of skill set you can turn that into an ebook. I've written 7 books of which 4 of them are on Amazon as printed books and ebooks. I write about things that I know. When I write the first thing I do is create my book cover, because this leads me down the path of what I will put in the book. Now everyone has their own way of doing things. When it comes to writing books I need to see the end product first. Then I create an outline for what will go in the book. Almost all of my books are at least 75 pages. Which is great, because people are busy and don't want to read a 300 page book. I have a book right now that I believe is probably a great book, but it is over 300 pages I will probably never read it, because I don't have the time.
Another good thing about writing an ebook is that you can repurpose content that you already have and expand on it. You will probably have enough content for an ebook. I just recently launched my new podcast called Impact Marketing. I already know that this will be turned into a book, so I'm very intentional about the topics I share on the podcast. I make sure that the podcast is at least 10 minutes because every one minute in audio is about 130 written words, so 10 minutes of audio will be about 1,000 to 1,300 words. Most ebooks are about about 25 pages which is about 5,000 words. I know that I'm writing books, but I could easily break down my podcast into 3 or 4 episodes and turn those into ebooks. As I write this I just may do that. Anyway, once you've written your ebook announce it to the press and also share it on your social media. People still love to read and ebooks are a great source of not only education, but also entertainment. For some it's a way to relax. As a business owner ebooks are a great way for you to create credibility and exposure for your business.
Now if you still need more information about how to create an ebook, I know for a fact that there is a ton of information out there for you to study. If you can't find a resource to help you let me know and I will schedule a class on how to get it done. In the meantime if you want to learn how to self-publish check out my book on self-publishing by Clicking Here.
I hope you found this article helpful.
Until Next Time
Make It A Great Day!
Small businesses who are on a marketing budget can take a quick lesson from Taco Bell. There was a story today about Taco Bell creating at home taco kits that people can purchase that would feed 6 people for $25. Now here's where good marketing kicks in. Tomorrow is Cinco De Mayo which is also Taco Tuesday. I'm sure that the marketing team was sitting around when they realized that Cinco De Mayo actually fell on Taco Tuesday and viola' the Taco Kit was born.
Now you maybe saying what's so great about this. Well I liked the story, so did the other news outlet where I first heard about it and I'm sure that we're not the only ones that will be talking about this story, so Taco Bell marketing mission is complete. Free publicity for their at home Taco Kits.
Is there a holiday that you can get creative with and tie it in with your business? If so make sure to share your big marketing idea with the media. We are always looking for great stories to share with our readers, listeners and viewers.
Until Next Time
Make It Great Day!
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We are stilled sheltered in place, so marketing may be a little challenging if you are the type of person that go networking a lot. The way to stay relevant in your industry is to create a strong content marketing campaign.
Content marketing could be any or all of the following:
Now that you have these three pieces of content you can schedule them to post on different days. If you use this strategy on a consistent basis you will always be relevant even when you can't get out and network.
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