Attracting customers to your store is one of the most important aspects of running a business. You can do this by using a variety of techniques, such as advertising, social media marketing, and more.
Advertising has a variety of techniques that can be used to get a message out to the public. These methods range from writing an ad, which includes a catchy slogan and an interesting image, to advertising outside of a store, such as on the side of a bus.
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There are a number of different strategies that can be used for social media marketing. The right strategy will depend on the goals and objectives of your company, as well as what type of company it is. There are a few general approaches to social media marketing which include:

• Social Media Ads
• Contest
• Polls
• Content Production etc.

These are only a few general approaches to social media marketing which include community building, content marketing and engagement.

Engagement marketing is a new way to grow your business. It focuses on creating and nurturing relationships with customers and potential customers. Engagement marketing provides a platform for entrepreneurs to share their stories and connect with people in emotionally meaningful ways.

One way to attract more customers is by using local marketing. This involves promoting your business locally by partnering with other businesses in your area or hosting events that will draw people in from the area.
One of the best ways to get people in your area is to host events that will draw them in. You can hold fundraising events for charity, or more personalized events like a block party or barbeque for the neighborhood. One of the most popular types of events are food truck rallies.

Another great strategy to use to grow your local business is to issue press releases about milestones in the company. Press releases will alert your local media about what you have going on.

Press releases are a powerful way of getting information out to the media on your behalf. These releases are customized announcements, so they are more attractive to journalists than automated spam. A press release on your event, product launch, or new hire will get picked up by local media sources, which will drive traffic to your website and help you build name recognition in the community.

I hope this article will help you continue to grow local.

Until Next Time
Make It A Great Day
Audrey

This article is for you if you are a new business coach who is stuck and confused about how to market your business. As a new business coach, what type of client would you say you're best for? What is it that sets you apart from other business coaches and why should you be hired over someone else?

The key to marketing your business is understanding who you are and the needs of your target audience and then figuring out what messages will resonate with them.

If you want your marketing campaign to resonate with your target audience, it's important to understand their needs and what messages will engage them. It's also a good idea to conduct some market research so you can better understand the wants and needs of your target audience. Conducting this research will help you in several ways, such as by giving you feedback on your product or service, identifying what features are most important to end users, or even preventing marketing disasters.

Local marketing is an excellent place to start when building your small business. Local marketing can provide you with a steady stream of new customers, increase your brand awareness in the community, and help you build customer loyalty. You can go deeper by focusing on hyperlocal marketing.

Focusing on hyperlocal marketing is one of the most promising strategies for small businesses. The internet has made it easier for every company to be accessible to potential customers, but there are some challenges that come with this. Some of the challenges that come with hyperlocal marketing are:

Hyperlocal marketing is a new breed of marketing where businesses try to go after customers within a certain radius. The main pros of this type of marketing are the ability to target your audience and the potential for higher ROI. The main cons are that it can be expensive and time consuming.

The best way to launch a local marketing campaign is to start with a plan and set goals. What do you want your campaign to accomplish? Do you want more clients, more leads, or more awareness? If so, create a plan and set goals for each goal.

I hope that this article help you get unstuck and provides you with some clarity about your marketing and how to grow your business.  If you are still stuck and need more help Click Here To Schedule A Clarity Session.

Until Next Time
Make It A Great Day!
Audrey

​www.GoodMorningGwinnett.com  Today is Talk Tech Tuesday and I'm joined my co-host Chris Hood.  Last month we talked about how SEO could help you drive traffic to your site.  In this episode we will continue the conversation because SEO so important for us to rank in Google and other search engines.  The more we show up in the local search engines, the better our chances are of growing our business.  It's my goal to have Chris help us small business owners learn how to drive more local traffic to our business.  Chris is the "SEO Master" and he knows his stuff and is happy to share with you the things you can do to increase your traffic locally.  I know that we all want to build global brands, but why not start with the low hanging fruit which is hanging in your own backyard.

This episode focused on keywords.  A lot of times we here that we should be using targeted keywords, and many of us have know idea what keywords will help us move the needle on our website traffic.  Not only do not have an idea about our keyword, we should also be trying to rank for that keyword.  What the heck does that mean and how can we get started?  Well in this episode, Chris will breakdown exactly what a keyword is.  He will also talk about what keywords you should try to rank for and which ones you should stay away from.  He shares some of the tools that you can use to help you find keywords that going to help you in the search engines, so that your site gets more local traffic because of SEO.  

So get you a cup of sweet tea, a pen and pad and get ready to take notes, because this episode is filled with many value bombs as John Lee Dumas like to say.

Enjoy!
Until Next Time
Make It A Great Day!
Audrey Bell-Kearney, The Backyard Branding Fairy

Some business owners may think that writing an ebook is hard or that ebook marketing is dead. Well I want to assure that writing an ebook is not that hard and that ebook marketing is a live and a great way to create credibility for you and your business.

So let's talk about some ways to create an ebook. First thing you should know is that if you have any kind of skill set you can turn that into an ebook. I've written 7 books of which 4 of them are on Amazon as printed books and ebooks. I write about things that I know. When I write the first thing I do is create my book cover, because this leads me down the path of what I will put in the book. Now everyone has their own way of doing things. When it comes to writing books I need to see the end product first. Then I create an outline for what will go in the book. Almost all of my books are at least 75 pages. Which is great, because people are busy and don't want to read a 300 page book. I have a book right now that I believe is probably a great book, but it is over 300 pages I will probably never read it, because I don't have the time.

Another good thing about writing an ebook is that you can repurpose content that you already have and expand on it. You will probably have enough content for an ebook. I just recently launched my new podcast called Impact Marketing. I already know that this will be turned into a book, so I'm very intentional about the topics I share on the podcast. I make sure that the podcast is at least 10 minutes because every one minute in audio is about 130 written words, so 10 minutes of audio will be about 1,000 to 1,300 words. Most ebooks are about about 25 pages which is about 5,000 words. I know that I'm writing books, but I could easily break down my podcast into 3 or 4 episodes and turn those into ebooks. As I write this I just may do that. Anyway, once you've written your ebook announce it to the press and also share it on your social media. People still love to read and ebooks are a great source of not only education, but also entertainment. For some it's a way to relax. As a business owner ebooks are a great way for you to create credibility and exposure for your business.

Now if you still need more information about how to create an ebook, I know for a fact that there is a ton of information out there for you to study. If you can't find a resource to help you let me know and I will schedule a class on how to get it done.  In the meantime if you want to learn how to self-publish check out my book on self-publishing by Clicking Here.

I hope you found this article helpful.

Until Next Time
Make It A Great Day!
Audrey

Small businesses who are on a marketing budget can take a quick lesson from Taco Bell. There was a story today about Taco Bell creating at home taco kits that people can purchase that would feed 6 people for $25. Now here's where good marketing kicks in. Tomorrow is Cinco De Mayo which is also Taco Tuesday. I'm sure that the marketing team was sitting around when they realized that Cinco De Mayo actually fell on Taco Tuesday and viola' the Taco Kit was born.
 
Now you maybe saying what's so great about this. Well I liked the story, so did the other news outlet where I first heard about it and I'm sure that we're not the only ones that will be talking about this story, so Taco Bell marketing mission is complete. Free publicity for their at home Taco Kits.
 
Is there a holiday that you can get creative with and tie it in with your business? If so make sure to share your big marketing idea with the media. We are always looking for great stories to share with our readers, listeners and viewers.
 
Until Next Time 
Make It Great Day!

Get The Edge On The Competition With Voice Marketing! Click Here For More Information

We are stilled sheltered in place, so marketing may be a little challenging if you are the type of person that go networking a lot. The way to stay relevant in your industry is to create a strong content marketing campaign.

Content marketing could be any or all of the following:

• Creating content for your blog
• Creating your own podcast
• Creating marketing videos
• Creating infographics
• Creating memes
• Doing live streams

You have decide which one of these could work for you. Now here is a little tip that will help you easily create 3 pieces of content. Record a video using Zoom. Take the video and put it on YouTube or Vimeo. Take the audio and put it on a podcast platform such as Buzzsprout or Lbsyn. Now you can use Headliners to transcribe the audio and turn that into a blog post for your website where you can also embed the video or the audio to accompany the text.

Now that you have these three pieces of content you can schedule them to post on different days. If you use this strategy on a consistent basis you will always be relevant even when you can't get out and network.

Need More Help Growing Your Business? Click Here To Set Up A Marketing Strategy Session