When I started Good Morning Gwinnett is was a way for me to be a contributor to my community. I love what I do so much that I want to put most of my focus on the show and making it better. Towards the end of 2020 I decided that I wanted to grow the show into a brand. I knew the next step in that evolution was to incorporate video. Now I'm not a stranger to video, but I must admit that I have become spoiled not having to worry about if my hair is done or bother putting on makeup.
I realized that if I wanted to scale the way I envisioned I was going to have to start live-streaming. So, Monday I went live for the show for the first time. I gotta tell you that I was a little bit afraid and don't ask me why, because I don't really know. When I woke up I thought to myself, that I will wait and not go live today and just start tomorrow, but something in my head said, "No" you're going to start today and I said okay and I went live.
After the episode was over, I felt so proud of myself. I had worked all weekend setting up my video player to run video ads during the song break and making sure that I and the music could be heard on each device. Everything worked fine, but I still almost did not go live on Monday. After doing so I felt so empowered.
I'm looking forward to scaling the business now. I've a video player that plays ads during the songs. The show is live streamed on Facebook and Roku. I will be adding more live stream platforms starting next week one of which is YouTube. This is an exciting time for me and Good Morning Gwinnett. I also got an offer from The Hype Magazine to produce my Thursday person where I will be interviewing locals in their studios which is super high tech taking the show to another whole level. So things are moving in the direction of my desire and I am looking forward to see what will unfold next.
It's Talk Tech Tuesday! In this episode of GMG I'm joined by Chris Hood, CEO of The Conversion Mill. Today we're talking about how to leverage video SEO to help you grow your local business. This continues are series on SEO. I know that many of you want to grow your business into a global business, but why not start at the local level first.
Chris shares with us some of the strategies you can use to help you make sure that your video ranks well in the search engines. He also talks about whether you should self-host your video on your website or use a third party hosting company to host your video.
I hope you enjoy this episode and remember that Chris joins me the first Tuesday of each month to talk tech and to help your grow your local business.
Welcome back. Welcome back. So, listen, it's talk business Tuesday, and we're going to talk about podcasting because, um, one of the things, you know, I love is podcasting and I think that, um, I talk about podcasts and a lot, but sometimes people don't know why they should start a podcast. So, I'm going to give you a few reasons today.
Why I think you should start a podcast, especially if you're a business owner. So. And I'm going to be talking about podcasts and the light, and I'm going to be doing trainings all over Georgia in the next few months. So, I'm going to be all over the place talking about this because it's powerful. So, when you think about podcasts and a lot of times, if you're not a podcast or you think if you think of podcasts as a form of entertainment, right?
So, when you think of it that way, it's like, Oh, I listen to podcasts on the business side. If you're a business owner, if you have a message to share, if you're a nonprofit, if you're a ministry, this could be a perfect platform for you to get your message out there to the masses. Right. Good morning when that is in over a hundred company countries around the world.
So even though my, my show is locally focused, I'm here in Gwinnett County. I talk to people around the world because people want to know about what's going on in Gwinnett County. Believe it or not, because when their County is a beautiful place to live. And I talk about it all the time, we have an amazing school system.
We have great leadership. And I talk about that all the time. We're growing. We're right outside of Atlanta, which is a major Metro here. And so, I talk about that all the time. Why? Because I love it. And so, what made me get into podcasts and well, When I moved to Georgia, I thought about going into politics and I've always thought about going into politics.
But when I came here and I actually spent some time in a few meetings, I realized that it's not a good use of my time right now. I want to do something different. I want to do something where I ain't fighting with the people on my, on me. In my party. Cause that's what was happening. That's pretty much what turned me off.
Like we were in a meeting and we spent about three hours trying to determine where a comma was going to go in a sentence. And um, and then they had a fallout and then, and then people quit, and I was like some sitting there thinking. Wait a minute. Cause these people were like, really, they were really seasoned in politics.
Right. I was brand new and I'm sitting there watching this go down. I think I was eating some potato chips, or some carrot sticks or something with some dip and I'm sitting and I'm watching this go down and I'm watching them literally like get. Physically like mad, like angry, because they were trying to figure out how to put a sentence.
And one person said it should be this way. The other person said to me that, Oh, it was horrible. And I left that meeting that day. And that was probably about mine. That might have been me. Fourth meeting at that point. And I was like, yeah, this is not for me. This is this. Not, not now, maybe later when I'm more mature in the space.
When I learned more about what it takes, I'm going to go through, I'm going to go through one of the academies. Um, but I, I just haven't found the time to do that yet. And, um, I just realized that, nah, that's not, that's not it, that's not it. Um, and so I went back to my love. I went back to podcasts. I was like, no, I'm going to start a podcast called Good Morning Gwinnett.
And I just, I just started it. I started in December 2018 and I'm almost at 500 episodes. And so, you know, it's a powerful platform and because I've started this, it has opened up so many doors for me and I'm, I'm sure it's going to open up even more doors. So, here's the thing. Why should you start a podcast?
You heard my story of why I started mine. Why shouldn't you start one? What if you're a business owner? The first reason is it gives you a lot of exposure. A lot, because remember this, I talk on this microphone once a day, four days a week for about an hour, sometimes an hour and a half. Right. That message goes out to thousands of people I talk live.
So, the platform that I use is speaker. When I go live, sprinkler puts it out to everybody that I'm talking live. I don't even have to do nothing, but turn my microphone on, cue up my music, come up with my stories for the day and start talking. That's all. That's all I do. I pay spree good. $20 a month to do all of this stuff.
I just said it's freaking Dan takes my show, send it out. Live, send it syndicated to iHeart radio syndicated to Apple podcasts, syndicated to Google podcast, syndicated to Deezer, syndicated to Stitcher, syndicated to SoundCloud, syndicated to be YouTube syndicate to Facebook. It sits, I pay $20. Y'all $20 a month.
So as simple to set up. It's inexpensive to run. It's a good way to get your message out there. If you are a business owner, I don't care if you have a product or service, this is a great platform to help you get your message out there. So, let's say for instance, you sold socks, right? You could call it; you can launch a podcast called sock stories.
Now, here's the thing. If you're doing interesting things with those soft, let's say for instance, you're kind of like Tom shoes, right? Or what's a Bumble socks. Bumba is one of the companies that Damon John runs and, and times shoes y'all know the story about how he started Tom shoes for every pair of shoes, you get a pair, get donated for every pair of socks.
You buy a pair of Bomba, a pair get donated. You can tell us; you can have a podcast called sock stories. I know that sounds crazy, but guess what? People collect, suck socks are collectibles for some people they I'm telling you, go in there and look the look up sock collectors. I guarantee you there's some people out there who collect socks and you can interview those people on your show.
Right? You could talk about why they collect socks or why they collected a certain sock. Right? Put the story out there. And then at the end of each show, you know, you say, Hey, if you look for a great pair of socks about be sure to go over to my sock company.com. Yeah, that's a great way for you to put your name out there.
It is a great way for you to connect with people. So, if you're a business owner that is a great way to help you market your business and build a brand good morning, go net is a brand. It is a brand that I'm on a, on a mission to take to a million dollars. Right. When I started, it was just my podcast and it was my way to connect to my community.
It was my way to be a voice in the community politics wasn't going to be at right now. I was like, okay, not yet. I'm not ready for that yet. I don't have the temperament quite yet. Um, so let me do something that I actually love that could really benefit the community. Let me share news about what's going on in and around Gwinnett County, but then let me invite other people in from other places.
So, when that County can meet them, So it's like a two-fold with me. What, what's your thing? And it's easy to come up with something when I tell you here's the thing, though. If you're not going to be committed to it, don't do it. Don't do it. If you say, you know what, I know I need a podcast for my business.
I know I have a message. I know my ministry could benefit from a podcast. I have a client, her ministry, her podcast is called bleeding in the dark. And this is how we came to this conclusion. I met her at eight. We were going to get out. We were going to, we had to go to compliance training because I'm an insurance license agent.
She's a licensed agent. We had to go compliance training. That's when we met, had never met before. We were at compliance training for our licensing to make sure I licensed state enforced, even though I don't write hardly write any life insurance. Um, I, I still keep my license and tech. Because I never know when I may need to write a policy for somebody.
Um, anyway, so that's how we met. And so, we were talking and she's like, you know, I'm wanting to start a podcast. And so, we, we do the consultation and everything, and she's like, yeah, she's a minister. And she said, you know, I want to have the medicines. I want to have the leaders because they, you know, they stand at the pulpit and they, they, they talk about the message and behind closed doors, they're bleeding in the dark.
And I said to her, that's the name of your podcast? And she was like, that's genius. And I thought that was a great podcast because she, she ministered to leaders like herself and she said, they get up there on Sunday and they give this great message. And then they close the door and they're crying and they are bleeding in the dark.
They're bleeding in the dark. And so, the name of her podcast is called bleeding in the dark, but she has a ministry called by faith global ministry where she does a lot of good work. Like they just took sent transfer trucks of water to. Um, to Mississippi because they had a storm and it messed up the water system.
She collected, I'm talking about 18 wheelers, y'all full of water and she lives in Georgia and they took that water to, to Mississippi. And they're still taking water because people are still donating water, but her podcast and her ministry is benefiting from that. I'm still working with her right now, because she's going to be launching a streaming TV channel for her park for a ministry.
Why? Because she can go on there and she could put her message out there, be her podcast via her TV channel to millions of people around the world who may want to donate to her organization. She's a ministry. Now you may not be a ministry, but you may have a nonprofit. Put your message in front of people so they can hear it.
Yes. You may be in Georgia. Heck you may be in Maine, but you got to message. You got message. You need support. Talk about it, share with the world, put it out there so people can support you. And one of the best ways to do that is with a podcast inexpensive to get started, simple, to get started, simple to syndicate.
All you got to do is put in the effort and the commitment. So, you know what I'm going to get up on Tuesday and I'm gonna talk, I'm gonna talk every day, every Sunday at 6:00 PM afternoon. And I'm gonna talk for seven minutes. I'm gonna do a set lists and there are podcasts out there right now that are one minute one.
And now you may say what that can I say in a minute? You can say a lot in a minute. If you know what you're talking about, that that's what I'm going to tell you. If you know what you're talking about, you can condense it to one minute. One-minute segments, right? And guess what you can do, you can take that podcast and then you can put it over on Amazon flash briefings, and now people can listen to you because now you're not only, not only are you on your podcast platform, syndicated all over the place.
Now you'll Amazon. So podcasting is powerful. So, backs. Let me, let me just, um, summarize this. Why don't you want to start a podcast? Why you should start a podcast. Simple to get started. Inexpensive to get started. Let’s you get your message out to the world. Lets you show that you're an authority in your area helps you build your brand.
Those are some reasons to start a podcast, all right, going to my last song of the day and I'll be back and give you my words of inspiration for the day. Stay tuned.
welcome back. Welcome back. So listen guys, that's all I got you to gay, but before I go, I want to give you my word of inspiration. And here goes someone sitting in the shade today because someone planted a tree along a long time ago. Hmm, let me say that again. Someone is sitting in the shade today because someone planted a tree a long time ago.
Warren buffet said that, let me tell you something. Somebody is waiting for you to step up right now and share your message. They need the inspiration that you've gone through. They need to know that, you know what, I'm going through this now, but I can come out, plant that tree for somebody, share, start your podcast.
Somebody is waiting for you to share your story. Somebody wait for you to inspire them. Somebody is waiting for you to share your poetry with them. Somebody is waiting for you to share your cooking tips with them. Somebody who's waiting for you to show your books, to share their bookstores. Somebody is waiting for you to share your dark collection with them.
Let me tell you something, Georgia. Doesn't talk about this much, but she has a doll podcast called in the Dow world. That podcast is taken off like gangbusters. And she said to me that wasn't my intention. It wasn't your intention, but it was God intention. Some people love her. Somebody, somebody she says she had, they have like fans.
Right. I don't even know if I have fans on good morning with Nick, but they have fans. And she was able to, I think, talk to one of her fans or it was something that lady was like, Oh my God, I'm so excited. Her husband was excited because they got the lady, got his hands to talk to her. Why? Because she was waiting for them.
She was waiting for them to share their story. She was waiting for them to share that passionate about dolls. started a doll company. In.
1999, the big, beautiful doll company. That's how she knew, but she was a doll collector long before I was even thinking about dolls. I'm still not a doll collector.
She collects doll. So she loved dolls. Me personally, I just got a few hundred dollars a week in vintage. I got them around the house. You know, they're not in the cases hundred dollars in cases, she take care of my, and the boxes in plastic. She's a doll collector, she's a dog lover. And so it only made sense when they launched in the dog world, she and her friend, her partner, Tammy, but they just did it because it was something that they love.
Tammy has $4,000. She's a doll collector. Judy has their doll collectors. It made sense. And because of that passion, they put together a podcast called in the DOL world. They later turned the podcast into video. So now they have a channel on noise and a channel on YouTube called in the DOL world. And they have 700, 400 followers because people love that show.
People were waiting for them. Now they're like celebrities in their industry. They got doll awards for the doubtful in a dial world podcast. Let me tell you some podcasts and as a powerful platform, that's a tree that you need to plan. So somebody can sit in the shade later, but you plant your tree.
That's all I got for you today. Listen, thank you for listening. It could be anywhere in the world. We just spent the last hour and three minutes with me and I appreciate you and love you to life for that. Be sure to golden. Good morning with net. If you miss any episodes of this show and listen to the past episodes there.
And also if you feel in your heart, The support, the show, click on shop and just buy something. That's going to help support the show and helped me keep it going. Also be sure to share the show with your friends. We have an app it's called the good morning. Good net app. If you've got an Android phone or Apple phone, there's an app in the app store for good morning.
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www.GoodMorningGwinnett.com Today is Talk Tech Tuesday and I'm joined my co-host Chris Hood. Last month we talked about how SEO could help you drive traffic to your site. In this episode we will continue the conversation because SEO so important for us to rank in Google and other search engines. The more we show up in the local search engines, the better our chances are of growing our business. It's my goal to have Chris help us small business owners learn how to drive more local traffic to our business. Chris is the "SEO Master" and he knows his stuff and is happy to share with you the things you can do to increase your traffic locally. I know that we all want to build global brands, but why not start with the low hanging fruit which is hanging in your own backyard.
This episode focused on keywords. A lot of times we here that we should be using targeted keywords, and many of us have know idea what keywords will help us move the needle on our website traffic. Not only do not have an idea about our keyword, we should also be trying to rank for that keyword. What the heck does that mean and how can we get started? Well in this episode, Chris will breakdown exactly what a keyword is. He will also talk about what keywords you should try to rank for and which ones you should stay away from. He shares some of the tools that you can use to help you find keywords that going to help you in the search engines, so that your site gets more local traffic because of SEO.
So get you a cup of sweet tea, a pen and pad and get ready to take notes, because this episode is filled with many value bombs as John Lee Dumas like to say.
Until Next Time
Make It A Great Day!
Audrey Bell-Kearney, The Backyard Branding Fairy
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