Always Be Ready To Talk About Your Business

I recently did a live broadcast from an expo.  There were about 25 vendors there.  I was hired to do this event, because the organizer was trying to offer vendors more exposure for their business, so she hired me to come and broadcast live and interview the vendors that were there.  She made the announcement that I would be doing interviews throughout the day, so they could come over and take a seat at the table to talk to me and to my surprise only about 8 of the vendors stopped by to talk about their business.  I was sitting there like what's wrong with this picture.  Now I get it, maybe they were busy with customers and just could not get a way for a few minutes, however I doubt that was the case.  I think a lot of them just were not prepared to talk about their business.  So today I want to share 3 tips with you to make sure you are always ready to talk about your business, even if you are shy.

• Keep a mini media kit  in your car or have a digital media kit that you can share with someone
• Make sure to carry some type of marketing materials with, be it a business card or a postcard
• Create a 30 second elevator speech to share with anyone who ask you what you do
• If applicable create a mobile app that will allow people to download it to their phones

You want to make sure you are always ready to share what you do with anyone who maybe interested.  An never give up an opportunity to talk about your business.  Even if you think a media outlet maybe small you never know who reads or listen to the host or writer.  I once interviewed Mark Victor Hansen who is the co-author of the Chicken Soup For The Soul series.  Not only did I interview him once he did my show 3 times.  I hosted my show every Saturday morning at 7:30am EST. and he was on the west coast which made it 4:30 am his time.  I asked him why he did my little show and he told me exactly what I just shared above.  Never give up a PR opportunity.  

I hope that this help you move your business forward.
Until Next Time
Make It A Great Day!
Audrey