I've been working on driving more traffic to my podcast website and I found that SEO has been working out well for me. My goal was to post 3-5 times a week on the site. I took a look at my analytics and saw that my website traffic was up 300% with 95% of that traffic coming directly from Google. SEO and content are critical to increasing the traffic to your website. It is not enough just to have a website you have to work hard at driving traffic to that site. There are many ways to do this, but I decided on content and SEO to be the strategies that I would use. Of course you can use Facebook ads or PPC to increase your traffic to your site a little faster, but you will have to pay for that traffic. I decided to go with good old free.
Here are 3 ways to drive free traffic to your website:
For those on a shoestring budget, free traffic is definitely the way to go. Even if you have a steady cash flow, the potential of free traffic sources in bringing you extra eyeballs shouldn’t be overlooked.
Free traffic is essentially drawing visitors to your site without having to pay for advertising fees.
There are several ways to draw free traffic to your site, such as:
-Search Engine Optimization
-Offline Traffic Methods
Article submission basically involves submitting articles related to your niche topic to high traffic article directories so that people searching for information will find your articles, which leads them to your website through an author’s resource box.
Search engine optimization is the art of getting your page to the top of Google or Yahoo’s search engine by targeting high search volume “keyword phrases”.
Offline traffic methods deal with promoting one’s website through offline methods such as banners, flyers, direct response marketing and name cards.
Article marketing was one of the most widely used traffic generation methods in the past, and still is widely used today.
Here are some links to article directories that will allow you to submit articles.
I know that I only talked about article marketing here and of course there are way more than 3 ways to drive free traffic to your website, but I didn't want to overwhelm you with too much content.
I hope you found this article helpful.
Until Next Time
Make It A Great Day!
Small businesses who are on a marketing budget can take a quick lesson from Taco Bell. There was a story today about Taco Bell creating at home taco kits that people can purchase that would feed 6 people for $25. Now here's where good marketing kicks in. Tomorrow is Cinco De Mayo which is also Taco Tuesday. I'm sure that the marketing team was sitting around when they realized that Cinco De Mayo actually fell on Taco Tuesday and viola' the Taco Kit was born.
Now you maybe saying what's so great about this. Well I liked the story, so did the other news outlet where I first heard about it and I'm sure that we're not the only ones that will be talking about this story, so Taco Bell marketing mission is complete. Free publicity for their at home Taco Kits.
Is there a holiday that you can get creative with and tie it in with your business? If so make sure to share your big marketing idea with the media. We are always looking for great stories to share with our readers, listeners and viewers.
Until Next Time
Make It Great Day!
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