Small businesses who are on a marketing budget can take a quick lesson from Taco Bell. There was a story today about Taco Bell creating at home taco kits that people can purchase that would feed 6 people for $25. Now here's where good marketing kicks in. Tomorrow is Cinco De Mayo which is also Taco Tuesday. I'm sure that the marketing team was sitting around when they realized that Cinco De Mayo actually fell on Taco Tuesday and viola' the Taco Kit was born.
Now you maybe saying what's so great about this. Well I liked the story, so did the other news outlet where I first heard about it and I'm sure that we're not the only ones that will be talking about this story, so Taco Bell marketing mission is complete. Free publicity for their at home Taco Kits.
Is there a holiday that you can get creative with and tie it in with your business? If so make sure to share your big marketing idea with the media. We are always looking for great stories to share with our readers, listeners and viewers.
Until Next Time
Make It Great Day!
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We are stilled sheltered in place, so marketing may be a little challenging if you are the type of person that go networking a lot. The way to stay relevant in your industry is to create a strong content marketing campaign.
Content marketing could be any or all of the following:
Now that you have these three pieces of content you can schedule them to post on different days. If you use this strategy on a consistent basis you will always be relevant even when you can't get out and network.
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